Reaching People Through Design
I am a man of strong faith, family values, determination and fun. I married my best friend over 15 years ago and am a proud father. I love collecting music, statues, figurines, and movies. And I'm a technology enthusiast. If I'm not creating something on my PC, then you can catch me watchinbg movies or playing a video game or two.
I'm a tenacious entrepreneur. I quickly realized that if I worked for someone else, solely, that I'd never reach my goals of financial freedom. I've owned multiple successful businesses for more than 22 years and I am an advocate for living life on your own terms... as much as possible anyway. Ha ha.
I believe that people can achieve anything that they put their mind to but it takes blind faith, consistency, self-development and a system that works. Creativity through design and technology has been the system that's worked for me. It's the vehicle that's allowing me to build a legacy for my future generations.
& Major Skills
Bachelor of Science Degree (BS) in Web Development
Associates of Arts Degree (AA) in Computer Networking
Website Design & Development
Website design is definitely my strongest skillset of digital marketing. I started my first business designing websites in 1998 from the advice of my best friend and now wife.
With the saturation of point-n-click online website builders there's a greater need for custom website creation. It's the best way to set your brand apart from your competition and to control your platform.
Social Media Marketing
This skill is surely becoming the most important skills to be proficient at in digital marketing period. It encomapsses so many creative skills into one to attract a target audience to a product or service that they want. And its the one that I use the most now.
Everyone knows that they should use social media to market their product, idea or service but few know how to do it correctly. I help you to figure out what works best for you.
This is the one skill that can make the difference between a business that's barely making a profit to a multi-million dollar business! I can't stress enough how imprtant it is to use email marketing in your business!
I teach people to leverage their exitsing customers to build their business using email. I also show business owners how to monetize an email list by building relationships thus creating loyal buyers.
With more people starting their own businesses now, the creation of original images and logo design is at an all time high. And knowing how to create and present graphic images for social marketing use can be the clutch pin of e-commerce sales.
Even though this is growing into a more "organic" process, for search engine ranking, it's still important to perform keyword research when trying to get your website found. I will help you to do it correctly.
I regularly build online brands from idea to fruition. This includes logo creation, business slogans, full websites (CMS and e-commerce), determining the perfect target audience, creating and growing the social media platform accounts, and pre/post email marketing campaigns. This includes businesses and the growing trend of personal branding.
Adobe Creative Suite Apps
Since the days of days of Macromedia until now! Yeah. I'm am OG. Ha ha. I use the entire set of tools/applications when needed but most of my work requires the use of the following Adobe applications: Premiere, Illustrator, Indesign, Photoshop, After Effects, XD, Dreamweaver and Media Encoder. Adobe Muse gets an honorable mention. And I still use Adobe Fireworks sometimes.
CMS Platform Creation (Joomla/Wordpress/Drupal)
After years of working with Wordpress, Drupal and Joomla Content websites, I prefer to use Joomla as my main CMS tool. There's nothing wrong with Wordpress but we have more security flexibility and creativity with Joomla. I've built a process and ecosystem around Joomla that allows me to more quickly provide secure and robust CMS websites that our clients love.
Although, when a project requires it, I can still work with Wordpress or create a totally unique design from scratch using HTML 5, CSS, PHP, SQL, etc.
I have over over 20 years of B2B and B2C advertising and marketing experieince. In the last 10 years or so, however, My preference is using Facebook as my main marketing platform for ads because of it's advanced targeting tools. I also use Aweber as my main email marketing platform of choice.
E-Commerce Platform (Shopify)
I personally use and suggest Shopify for my e-commerce projects. They have become the industry standard e-commerce platform for online stores.